Persona
Chris P. Bacon
​
Age
43 years old
Gender
man (for now)
Country
Feminartica
Status
married but forced
Family situation
Number of children: 1
--> He is submissive to his wife, he needs to take care of their child, because the wife needs to earn a living.
Profession
stay-at-home husband
Social class
Upper lowers: this man has no job, his only job is to take care of his child. He doesn't have a job or a steady income, because his wife is the only working family member. He doesn’t belong to the lower lowers because he does have a house to live in and he has food to eat.
Education level
Chris went to nursery & primary school. At the age of 12 he was forced to work in a factory and therefore he stopped his education.
Catch-phrase
Chris P. Bacon, the stay-at-home husband, who can't be mistaken.
Goals
* He wants to be free at last, free in this context means that he wants to live as a woman.
* He wants to live in a non-submissive country.
* Years ago Chris saw Bo Van Spilbeeck in an article, from then on Bo was really his spirit animal.
* Chris wants to contribute something to the community, right now he feels like he's useless.
Needs
* After years of seeing his wife being very individualistic, he wants to be surrounded by a society that is collectivist.
* After losing his faith in the world he really needs someone or something to look up to. Bo is that someone he's looking for.
* Chris needs love, peace & happiness
Likes
* Hijra's
* weed
* collectivism
* high temperatures
* no death penalties
Dislikes
* cars
* crime
* suppression
* cold weather
* power distance
Lifestyle
Because he is so suppressed he is a heavy user of marijuana. He has no hobbies whatsoever. His only 'hobby' is taking care of his kid.
Health
Has quite a lot of health issues because of his addiction to marijuana.
A day in the life of...
5 AM: He wakes up and starts cleaning the house before his lovely wife wakes up.
6 AM: Preparing breakfast for his wife and child.
7 AM: His wife and kid wake up and have breakfast together, while he’s outside doing the day-to-day chores.
8 AM: His wife leaves for work, Chris brings his kid to school.
9-11 AM: Completing the chores: e.g. the washing up, ironing, make the beds,…
11 AM: Preparing lunch for his wife
12 AM: Bringing the food to his wife at her work.
1 PM: Eating one sandwich + doing the dishes
2-5 PM: Outside chores: e.g. mowing the lawn, clean out the gutters, clean the windows,…
5 PM: Picking up his child from school
6 PM: Preparing dinner for his wife and child + helping his child with homework
7 PM: His wife returns from her work and eats together with her child.
8 PM: He eats the leftovers + does the dishes
9 PM: He puts his kid in bed, afterwards he goes to the basement because his wife can’t stand seeing his face.
10 PM: His wife goes to bed + cleaning the living room and preparing the house for a new day.
11 PM: He goes to bed.
Customer journey
Attention:
Chris read an article in one of the magazines of his wife about Boddhism in Freewallah.
Interest:
After reading the article, Chris was wondering if this was the life he really wanted. Isn’t freedom and peace what he needs? He really needs a purpose in life again.
Desire:
After years of oppression by his wife, Chris wants to make his own choices. Starting with moving to Freewallah.
Action:
The desire to live free and his choice to be woman convinced him to get away from his wife and child.
Loyalty:
Chris is now Christina. She is more happy than she ever was and wants to convince anyone around the world to do the same. The way she felt this two past months was a revelation, a feeling she wants to share with everyone.